LEADERSHIP PERSPECTIVES

The oil and gas industry is notoriously cyclical. However, nothing in history compares to the sudden downturn the industry is experiencing, due primarily to a global pandemic. In this ever-changing environment, I have gained new insights into leading through uncertainty as Impact has implemented several important strategies.

Millenials bring a new perspective to the workplace. Their familiarity with technology and a different viewpoint can contribute to the creativity within an organization. This younger generation is well connected through social networks—platforms that companies are using to promote their value propositions.

Pursuing international business is not for every small company. However, small companies that are successful in establishing an international presence may be able to better withstand shifts in the marketplace, and may very well increase their value when compared to similar businesses that only operate in a single geography.

Creating value in the upstream oil and gas industry can be challenging in this persistently price-driven market. One area where every operator and service provider should be looking is project planning. I have worked in this industry for over 30 years, and have seen many different approaches to planning new and existing projects.